Let's talk about ageism

Ageism is discrimination based on a person’s age. It is widespread and can be expressed by people of any age. Many people take on these negative beliefs without even realising it. This has been shown to be harmful, particularly for older people.

The Age Proud Leeds campaign is challenging ageism because we want to celebrate older people as ‘assets’ rather than ‘burdens’.

Learning more about ageism is a great way to take your first step, so we are launching the campaign with this message: Let’s Talk about Ageism

Watch our short film What is ageism?

Read Ageing and Ageism in the UK to find out more. We are producing a range of resources and activities to support the Age Proud Leeds campaign.

Take action!

Let's talk about ageism

1. Have a chat with someone you know - a friend, family member or work colleague - about ageism. You could read our resources Challenging ageism - top tips and Ageing and ageism in the UK first, or just go for it!

2. Use the Age Proud quiz, with friends or work colleagues

3. Get in touch with us for an activity pack - we can send you some posters and postcards (on which people can write their thoughts) focused on 'Let's talk about ageism' , that you can use with a group of up to about 10 people- email Sarah - [email protected]

4. We're keen to know what people think, so let us know how you get on - you could tell us who you talked to (such as a friend, or work colleague), how many people, what happened and how you feel about it.

5. Sign up to be an Age Friendly Ambassador

Lets Talk About Postcard Front Rear Horizontal Small
You can order and use the Age Proud Leeds postcards

We have developed a range of activities and resources that reflect these key messages

Get involved in Age Proud Leeds!


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