Let's talk about ageism
Ageism is discrimination based on a person’s age. It is widespread and can be expressed by people of any age. Many people take on these negative beliefs without even realising it. This has been shown to be harmful, particularly for older people.
The Age Proud Leeds campaign is challenging ageism because we want to celebrate older people as ‘assets’ rather than ‘burdens’.
Learning more about ageism is a great way to take your first step, so we are launching the campaign with this message: Let’s Talk about Ageism
Watch our short film What is ageism?